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Anticipation: Making Your Fate (access required)

“Anticipation . . . is making me wait.” These words, based on a Carly Simon song, were the basis of a Heinz ketchup commercial from the late 1970s that sold consumers on slow-running ketchup by bathing slowness in the positive ...

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Service: a counterweight to commoditization (access required)

In recent years, the “Two C’s”— convergence and commoditization — have become major issues for national and large regional law firms, as well as small-firm and solo practitioners. Convergence is the trend among clients to reduce their legal expenses. Lawyers ...

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