VIDEO: Practical ideas can help firm launch a podcast

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Michael Burney, the director of business development and marketing for Collins & Lacy in Columbia, has turned his background in broadcasting and communication toward producing “The Legal Bench,” the firm’s podcast. In this video, he offers practical tips for firms that want to produce their own podcasts, including:

• “To start a podcast, you’ve got to consider … if you’ll have the content.”
• “The quality of your sound is a reflection of your firm, so you want to make sure you get good sound.”
• “You need a way to distribute the podcast. … You really want your podcasts to be available everywhere, as we say, that you get your podcasts.”

Look for South Carolina Lawyers Weekly’s cover story “Social Media” to be published later this month in the print edition and to be posted online soon at sclawyersweekly.com.

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