Author Archives: BridgeTower Media Newswires

Marketing during COVID: Leverage LinkedIn! (access required)

By Claire Papanastasiou BridgeTower Media Newswires Securing leadership buy-in for non-billable or non-client-facing initiatives is hard. This challenging dynamic has persisted for as long as there have been law firm marketing, business development, and internal and external communications departments. Social ...

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Managing legal teams through good conflict (access required)

By Eliane S. Markoff and Gary M. Markoff Juxtaposing the words “good” and “conflict” seems odd, but allow us to explain. Conflict is inevitable, particularly in the workplace where people have different ideas, goals, standards, aspirations and, yes, clashing personalities. ...

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