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Tag Archives: Marketing

Marketing whiz (access required)

When it comes to marketing his law firm, Ken Harrell, managing partner of the Joye Law Firm, has tried just about everything. Some campaigns have worked well; others have failed miserably. The trick to making it work is simple, though, says Harrell: Have a lot of money, and know when it’s time to move on to the next idea. The firm advertises its bread-and-butter personal injury practice everywhere — on television, on billboards, in the Yellow Pages and on the Internet.

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Authenticity: An elusive key to successful marketing (access required)

Nobel Prize-winning novelist William Faulkner once wrote: “A person is really three things: who you think you are; who I think you are; and who you think I think you are.” Since none of us have control over how others see us, we believe the quality that makes us the person we are perceived to be is the level of authenticity with which we conduct ourselves in the world.

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