By Louis Krauss BridgeTower Media Newswires With mountainous stacks of promotional magazines, postcards and pamphlets cluttering their offices, law school leaders are working to cut back on the amount of marketing materials they send to their peers at other U.S. ...

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  You’ve earned the degree, passed the bar, and landed a gig. But moving up in the lawyer world takes more — namely, some understanding of basic marketing principles. Although a crucial piece of the puzzle for long-term business success, ...

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Michael Hammond and Mark Powers A successful rainmaker must get out of the comfort zone. Lawyers who embrace new routines and adopt five key marketing habits will see a significant yield from their efforts. Practice these habits until they become ...

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NOBLE McINTYRE Dolan Media Newswires Your local community can reveal big clues about its legal needs. By learning what is important to, needed by and/or lacking in your community, you can tailor your services to meet residents’ needs and open ...

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About a hundred years ago in New York City, lived a then-famous, now-forgotten Broadway producer who ignored any up-and-coming playwright who could not write in a compelling way the essential idea for their play on the back of a business ...

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“Content marketing.” The term might sound new, but the concept isn’t. Many law firms have engaged in content marketing for a long time by doing things like mailing newsletters, writing guest columns in the local paper or hosting a call-in show on public access TV. They just didn’t give it a name.

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Harvard researcher Shawn Achor, who based his new book, “The Happiness Advantage,” on the findings of over 200 scientific studies, says happiness is the fuel for success – not the result.

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When it comes to marketing his law firm, Ken Harrell, managing partner of the Joye Law Firm, has tried just about everything. Some campaigns have worked well; others have failed miserably. The trick to making it work is simple, though, says Harrell: Have a lot of money, and know when it’s time to move on to the next idea. The firm advertises its bread-and-butter personal injury practice everywhere — on television, on billboards, in the Yellow Pages and on the Internet.

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Nobel Prize-winning novelist William Faulkner once wrote: “A person is really three things: who you think you are; who I think you are; and who you think I think you are.” Since none of us have control over how others see us, we believe the quality that makes us the person we are perceived to be is the level of authenticity with which we conduct ourselves in the world.

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When it comes to marketing, Steven H. Heisler can say he's literally gone the extra mile. A parking pad behind Heisler's eponymous downtown Baltimore office is the resting place of what has been dubbed "The Injury Lawmobile," an SUV covered in a giant advertisement for his law firm. "It's a mobile billboard," he said.

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