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VIDEO: Rice wades all the way into his cases

Joe Rice’s successes as a lawyer have been guided in part by a long-held maxim: ‘go big and be bold’ (Submitted photo)

VIDEO: Rice wades all the way into his cases

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AT A GLANCE

  • has built a reputation as the lawyer behind some of the larger civil cases in the United States.
  • One of his governing legal principles is “go big and be bold.”

Joe Rice has led some of the larger civil legal actions of the last 30 years, including those stemming from the ($51 billion in settlements), the BP oil spill ($7.8 billion to $18 billion) and the ‘s diesel scandal ($15 billion, the largest auto-related consumer class-action settlement in U.S. history). In this video, he discusses an axiom that governs his work in them: “Go big and be bold.”

  • “When you’re doing , when you talk about go big and be bold, I look at it as take on causes that make a difference or that are gonna make a difference.”
  • “So when I talk about going big it is cases — or ‘causes’ we call them, versus ‘cases’ — that make a difference, and if we’re successful, we change lives for the better of a lot of people.”
  • “To go bold means forceful, means committed, and once you start, you don’t stop until you prevail.”

Look for the 5 Questions With interview featuring Joe Rice to be published in this month’s print edition of South Carolina Lawyers Weekly and to be posted online soon at sclawyersweekly.com.

To subscribe to the magazine or website, call 800-437-0916 or go to sclawyersweekly.com/subscribe.


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