South Carolina Lawyers Weekly

By Karl Heberger BridgeTower Media Newswires Google Analytics is a free service that allows marketers and website owners to track users’ behavior on their websites. It can tell the story that is so critical to understanding how to improve the ...

Tagged with: Google

By Susan Letterman White BridgeTower Media Newswires Navel-gazing, dreaming, the soft stuff and a waste of time. These and more have been used to describe retreats where the discussion concerns a firm’s mission, values, principles or norms. Discussing values, principles ...

Tagged with: mission statement

By Stephen M. Honig “Strength lies in differences, not in similarities.” — Stephen R. Covey “Diversity” in business means variance in gender, race, ethnicity, age, disability and experience. Few goals are more discussed, and yet so unachieved, as diversity on ...

Tagged with: National Association of Corporate Directors

Too many lawyers talk too much. Judges and jurors are, metaphorically speaking, drowning in words. Some of these words are helpful, but many are completely unnecessary. Those unnecessary words make your case longer to try and harder to win. Every ...

Tagged with: language

  You’ve earned the degree, passed the bar, and landed a gig. But moving up in the lawyer world takes more — namely, some understanding of basic marketing principles. Although a crucial piece of the puzzle for long-term business success, ...

Tagged with: Marketing

My first marketing job out of college about 20 years ago involved — what we called at the time — internet advertising. I was drawn to this form of advertising due largely to the ability to measure results. I wasn’t ...

Tagged with: Digital Edition

Everyone loves a good story. A good story can connect us. It can foster the imagination and inspire action. It can engage team members, reinforce core values and promote best practices at work. Best of all, a good story can ...

Tagged with: storytelling

BY THOMAS FRANZ A new survey from Martindale-Avvo shows how legal consumers select their attorneys. Price was the most valuable decision criteria in the survey, as 68 percent of respondents said it is an important factor in how they choose ...

Technology has transformed the nature, organization and presentation of evidence at trials. Its impact and benefits are undeniable, and there is no shortage of publications and presentations touting its wonders. With the inevitable attraction of newer and better things, you ...

BY THOMAS FRANZ BridgeTower Media Newswires A recently released survey highlights the continued trend of technological changes shaping the current and future legal industry. The 2019 Future Ready Lawyer Survey from Wolters Kluwer Legal & Regulatory reveals that profitability is ...

Tagged with: Technology