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Authenticity: An elusive key to successful marketing (access required)

Nobel Prize-winning novelist William Faulkner once wrote: “A person is really three things: who you think you are; who I think you are; and who you think I think you are.” Since none of us have control over how others see us, we believe the quality that makes us the person we are perceived to be is the level of authenticity with which we conduct ourselves in the world.

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